This past week SRG brought to HQ the sales managers for all the fractional projects it is selling: Mt. Superior Residence Club, Snowbird UT, Expedition Lodge, Kirkwood CA, Meriwether Ranch, Melrose MT and Purgatory Lodge/The Pinnacles, Durango CO,

The daylong training meeting headlined Bill Orwig; the most experienced fractional sales exec in the World. Beginning with the Deer Valley Club up through and to the Mt. Superior Residence Club at Snowbird, Bill represents the
The whole history of PRCs and how they are best presented and sold.

Needless to say this was a vastly rewarding experience. Now, the site sales figures need to reflect the investment in taking a day during the selling season to hone skills.

I believe I have failed to spotlight the fact that Ron Frank, RRP joined SRG as its Corporate Vice President of Sales in December. With over 25 years in the shared ownership business Ron has made effective selling his life’s work. SRG is very fortunate to have Ron come aboard after completing stints in Vancouver BC, Breckenridge and with Sunterra.

SRG has always had good sales skills within its core team, but the addition of Ron keeps us head and shoulders above our competition, and most importantly delivers sales to the projects in which we are involved.

Melding marketing to sales in a ski resort has been an extraordinary challenge to SRG these past months as three of the projects we are marketing and selling are in ski locations. The time sensitivity of the diminishing days in a ski season as reflected in the production of project materials and site sales tools cannot be ignored. Honestly, we have been late in our assignments are now racing to catch up, so our sales staffs have the leads in hand to make their sales goals.

This key area of project development has not been focused on enough at industry meetings. Behind all the ‘happy talk’ is reality; the reality that when the lifts close new winter customers will not come for another eight months.

Our team is strong and dedicated to our assignments and to success. Our legs and lungs are burning, but we will finish strong.

Thanks for reading….