12/31/09

Who would have thought that we’d close the decade having gone through what we have as an industry? For fractional interests, private residence clubs and shared homes the past 14 months have really been something to live through.

What do I see for 2010? Article after article in business journals and the Wall Street Journal point towards the economy recovering and some discretionary spending coming back. That should mean good news for fractional interests.

Net worth is on the rise thanks to the stock market. Personal income is on the increase in many cities outside of the rust belt. Stock portfolios may transition more to bonds and other fixed income products. Maybe we can siphon off some of that cash as it goes from equities to the fixed market?

At Star have stripped down our business model and built it back up again to be more responsive for 2010. We’ve recast our marketing, selling and management services to be more flexible and responsive to take advantage of the openings for business as they occur. We’ve cut expenses to the bone. We are lean and competitive.

Developers we are working with, including ourselves, are deciding to move past the planning phase and commit money to their projects.

We’re going to focus more on Canadians and the political moderates and liberals. No reason to listen to the conservatives bitch about Washington DC and not buy our products. In 2010 we will make sales happen and darn the customer who stands in our way!