Here we are in the midst of spring. At Seahorse Beach Club on the Texas Gulf Coast, our Beach House #1 is fully framed and the decks are going in. It will be complete in June. Sales are taking off. Good news.
Also at Seahorse, we welcome Tiffany Clark to our management team with a focus on club and PRC management. Tiffany earned her ‘stripes’ at Pronghorn outside of Bend, OR, and before then with HVS out of Colorado. She is a terrific talent.
Down in the Florida Keys on Marathon, our Florida Keys Club continues apace. Equity is being raised, the hotel architect is being selected and the fractional cottages are in final design. We are compiling needs for our site sales and marketing teams. The Keys continue to enjoy unprecedented demand for rentals and our alliance with Brian Schmidt’s Coldwell Banker franchise for the whole Keys gives us not only an excellent lead flow, but a look into the second home demand in the Keys.
New Orleans, the Royal Street property, has continued interest as a timeshare location, and we are closing in on a sale. New Orleans itself is in the midst of a real estate boom.
Check out Tres Santos in Baja California. Our good friend Pat Hanes has joined its management team. We feel that this project, with the master developer in Colorado, is on the forefront of a major trend in resort and residential development—that of sustainability. In Tres’ case, they inked a venture with Colorado State University to have a campus on the project. CSU, as the land grant in Colorado, has a strong history of working in Mexico as well as its own sustainable program on its campus.
With no golf course around as an enticement to sell real estate, the project is making a statement that it is different from all other Baja’s planned developments.
We continue to ask ourselves, is the resort business behind or with the curve of consumer demand?
