Developer’s Perspective:
Assume a mixed-use project
1. Fractions increase the size of the buyer pool. Fractions will attract more buying prospects if marketed properly.
2. Fractions spread the amenity cost to a larger pool of owners than just whole units or lot buyers. As fractional units have multiple owners, say 4,6,8,12,17, even though each owner’s share of amenity charges is smaller, there is still a larger pool of owners to support the amenities.
3. Exposure: if the mixed-use project has a hotel component fractions lead to more exposure due to increased marketing and lead generation programs.
4. If fractions are added to a project that has a hotel component to it; the past guest data base is vital to getting the fractional project off to a fast start.
5. Fractions can match buyer expectations with use; assuming the sales person builds trust and manages the discovery process well.
Contributing to this short article: Scott Tracy, Star Resort
Group LLC and Sherpa Report.
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