How Thin is the Fractional Marketplace?

That's 'thin' on talent on the side of those of us 'in the business'.

Star just finished a two-day planning session, and we got talking about how to gauge ourselves, best practices, etc. We came to the conclusion that there are very, very few companies that focus exclusively on luxury fractions, and of that few, few are really good at it.

So, our goal to 'continue to be the best' in our universe, upon analysis, became a limiting goal rather than an inspiring goal. We have set our sites substantially above any other company in the business to make sure we deliver the goods for our projects and those of our developer clients.

What's that say about the fractions business? It's a partial indicator of a new niche business. But, it's also a statement that many developers assume they can successfully expand their offerings to include fractions and use their same sales staff to handle the addition.

Not so in our experience, but time will tell.

The timeshare selling model is well known, like it or not. The fractional sales model is being designed and developed each and every day. Those in the business for a long time, like Star, have learned the best performing lessons, and we continue to refine our capabilities to stay on point.

We recently promoted Ashley Offermann to VP of Project Management. His portfolio includes Purgatory Lodge, Durango CO and Mt. Superior Residence Club, Snowbird UT.

Also, joining Star is Chris Cannon designer and marketer of the first rank. He's worked with us for a number of years, but is now full time. We are handling multi million dollars in marketing budgets and he leads that effort along with our Chris Tivey who continues his duties as President and COO.

Lastly, Gary Bixler has joined us as VP Project Management with the Expedition Lodge, Kirkwood CA and Saguaro Ranch, Tucson AZ has his portfolio.

I continue to have Meriwether Ranch and all the new business development.