Thursday, April 19, 2007

April 18th Orlando

Attending the IMN conference on fractions and destination clubs. Some interesting stuff:

•Dick Ragatz says, from the podium, that hotel companies are looking to buy into the destination club market. Hummmm

•Those darn destination club founders/CEOs/managers are continuing to admit they were flying blind [my term] when it came to understanding member services. No one home there with all the PRC and other condo management experiences? Well, at least they are paying attention, now.

•On an allied note the subject of how to define levels of service continues to come up as well it should. At SRG we chose to 'loose' a management proposal to 8050 Mammoth, some years back, by stating in the first line of our proposal that there was no 5* in fractional management. Well, there isn't. And, as one of the destination club guys said today, giving him credit, it's not about what hotels do for their ratings [AAA or Mobile], but about what the owner/member expects. Kind of common sense, but it says it well.

•Was told that forbes.com is the largest business web site - period.

More on the destination club 'guys' as they say that they are very, very referral-centric. Makes sense, but the lengths they go to - to work with their members to refer might offer some tips to PRC developers.

•Suggested to Dick Ragatz that he 'up' his price-per-square-foot definition of a PRC to above $1000, as per his stats the average is now $1800.

•Our Bill Orwig is here leading a panel on PRC sales. Chris Tivey on the marketing panel, I was on the 101 and 'stump the CEO' panel.

*Next week heading to Sioux Falls to speak at an event - extending the boundaries of fractional marketing by Jim Farmer, talented developer of Tatanka Spirit in the Black Hills. Through a selected invitation list he has designed an evening presentation on the project with the hook to 'win' a Toyota J Cruiser! We'll follow up with results.

•Then to Montana to interview the top candidates for HOA and Ranch Manager for Meriwether Ranch as the project 'opens' in June. Side note: posted jobs at Western Montana University for wranglers, drivers, housekeepers etc and nary a response. Not interested in the work, underneath them, or other opportunities?

•SRG's marketing guru, Chris Tivey, starting up his own company, Gravity. We wish him well. He's around the corner from SRG - HQ in Scottsdale, and will continue to collaborate on our projects.

•The aforementioned Jim Farmer of Tatanka Spirit won four, count 'em 4, Gold Ardys last month for project collaterals and advertising. Congrats Jim!

•Mid-tier fractions - more. You might recall that I was on an ARDA panel of this topic, and a good one it was. No sooner than finished at ARDA I was thrust into mid-tier land; Nisswa MN a few hours NE of MSP at the Grand View Lodge a family run operation since the 30s. Grand View is a fabulous, full service resort on Gull Lake. Now, they are adding 20 cabins for fractions, quarters, for this historical weekend retreat location. More as this product comes to market as it will be hit.

•Pat Hanes in Dubai? Yup, so reports Cindy Shaklee of Fairmont Heritage. Pat is sales manager of the Heritage project 'over there'. Now, that's a commute from Bigfork MT to Dubai right Cherlye? Also, Cindy reports that Fairmont announcing fractional projects, it seems, on a monthly basis. Some growth curve.

4 comments:

Anonymous said...

Unfortunately the blog on Pat Hanes is inaccurate. Mr. Hanes is in Dubai serving as Director of Sales, Vacation Ownership, for IFA Hotels and Resorts. IFA Hotels and Resorts, one of the largest hotel developers in the Middle East and Africa, contracted our company IDRI to oversee all of its shared ownership programs. This includes their Fairmont-branded fractional project on the Palm Jumeira in Dubai, and also includes their yacht ownership and fractional jet programs. Part of Mr. Hanes' duties is to hire sales managers for these programs. Last month IFA, which is listed on the Kuwait and South African stock exchanges, was recognized as the fastest growing stock on the Kuwait exchange. Thank you. Cheryl Hanes, CEO
IDRI

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